{"id":976,"date":"2022-06-30T11:30:00","date_gmt":"2022-06-30T03:30:00","guid":{"rendered":"http:\/\/www.liutiaofish.com\/?p=976"},"modified":"2022-06-30T11:38:54","modified_gmt":"2022-06-30T03:38:54","slug":"datamarketing","status":"publish","type":"post","link":"http:\/\/www.liutiaofish.com\/index.php\/2022\/06\/30\/datamarketing\/","title":{"rendered":"\u6570\u636e\u8425\u9500\u5165\u95e8\uff0c\u770b\u8fd9\u4e00\u7bc7\u5c31\u591f\uff01"},"content":{"rendered":"\n
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1.\u4e3a\u4ec0\u4e48\u6570\u636e\u8425\u9500\u5f88\u91cd\u8981<\/p>\n\n\n\n

2.\u6536\u96c6\u7684\u5730\u65b9<\/p>\n\n\n\n

3.B2B \u8425\u9500\u9700\u8981\u54ea\u4e9b\u6570\u636e\u7c7b\u578b<\/p>\n\n\n\n

4.\u60a8\u5e94\u8be5\u6536\u96c6\u54ea\u4e9b\u5177\u4f53\u6570\u636e\u70b9 <\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u8425\u9500\u6570\u636e\u5f88\u91cd\u8981\uff1f<\/mark><\/strong><\/h2>\n\n\n\n

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1 – \u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5ba2\u6237<\/em><\/strong><\/p>\n\n\n\n

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1.\u8425\u9500\u6d3b\u52a8\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u8bbe\u8ba1\u66f4\u597d\u7684\u8425\u9500\u6d3b\u52a8\u6765\u8f6c\u5316<\/p>\n\n\n\n

2.\u5185\u5bb9\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5236\u4f5c\u771f\u6b63\u89e3\u51b3\u6f5c\u5728\u5ba2\u6237\u75db\u70b9\u7684\u5185\u5bb9<\/p>\n\n\n\n

3.\u6548\u679c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4e86\u89e3\u54ea\u4e9b\u7c7b\u578b\u7684\u5e7f\u544a\u4f1a\u5f15\u8d77\u5171\u9e23\uff0c\u4ee5\u53ca\u60a8\u7684\u76ee\u6807\u53d7\u4f17\u5728\u54ea\u91cc\u82b1\u8d39\u4ed6\u4eec\u7684\u5728\u7ebf\u65f6\u95f4<\/p>\n\n\n\n

4.\u4ea7\u54c1\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u53d1\u73b0\u54ea\u4e9b\u529f\u80fd\u5bf9\u60a8\u7684\u5ba2\u6237\u6700\u6709\u5229<\/p>\n\n\n\n

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2 – \u66f4\u6709\u6548\u7684\u4fc3\u9500 <\/em><\/strong><\/p>\n\n\n\n

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1.\u8c01\u662f\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5408\u9002\u53d7\u4f17\uff1a\u4ed6\u4eec\u662f\u8c01\u3001\u4ed6\u4eec\u5728\u54ea\u91cc\u5de5\u4f5c\u4ee5\u53ca\u4ed6\u4eec\u7684\u4e1a\u52a1\u76ee\u6807\u662f\u4ec0\u4e48<\/p>\n\n\n\n

2.\u4f55\u65f6\u4f55\u5730\u63a5\u89e6\u8be5\u53d7\u4f17\uff1a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u6bcf\u5929\u4f7f\u7528\u54ea\u4e9b\u6e20\u9053\u4ee5\u53ca\u4e0e\u4ed6\u4eec\u4e92\u52a8\u7684\u6700\u4f73\u65f6\u95f4<\/p>\n\n\n\n

3.\u60a8\u7684\u53d7\u4f17\u4f1a\u56de\u5e94\u4ec0\u4e48\u4fe1\u606f\uff1a\u6700\u597d\u7684 B2B \u8425\u9500\u4eba\u5458\u5145\u5206\u4e86\u89e3\u4ed6\u4eec\u7684\u5ba2\u6237\u9762\u4e34\u7684\u6311\u6218\u4ee5\u53ca\u5982\u4f55\u89e3\u51b3\u8fd9\u4e9b\u6311\u6218<\/p>\n\n\n\n

4.B2B \u884c\u4e1a\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\uff1a\u6570\u636e\u63d0\u4f9b\u6709\u5173\u5982\u4f55\u6539\u8fdb\u4ea7\u54c1\u548c\u6210\u529f\u8425\u9500\u7684\u89c1\u89e3<\/p>\n\n\n\n

3 – \u4f18\u5316\u7684\u8425\u9500\u6d41\u7a0b<\/em><\/strong><\/p>\n\n\n\n

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\u4ece\u54ea\u91cc\u6536\u96c6\u8425\u9500\u6570\u636e\uff1f<\/mark><\/strong><\/h2>\n\n\n\n

\u4e0e\u6240\u6709\u7c7b\u578b\u7684B2B \u6570\u636e\u4e00\u6837\uff0c\u8425\u9500\u6570\u636e\u901a\u8fc7\u79c1\u4eba\u6216\u516c\u5171\u6765\u6e90\u4ece\u6f5c\u5728\u5ba2\u6237\u548c\u5ba2\u6237\u90a3\u91cc\u83b7\u53d6\u5e76\u5728\u7ebf\u5b58\u50a8\u3002 <\/p>\n\n\n\n

\u4ee5\u4e0b\u662f B2B \u8425\u9500\u6570\u636e\u7684\u516c\u5171\u548c\u79c1\u4eba\u6765\u6e90\u7684\u5b9a\u4e49\uff1a<\/p>\n\n\n\n

\u516c\u5171\u8d44\u6e90<\/em><\/strong><\/p>\n\n\n\n

\u6765\u81ea\u516c\u5171\u6765\u6e90\u7684\u6570\u636e\u6765\u81ea\u4efb\u4f55\u53ef\u4ee5\u514d\u8d39\u83b7\u5f97\u6570\u636e\u7684\u5728\u7ebf\u6570\u636e\u3002\u5982\u679c\u5b83\u5728\u516c\u5171\u9886\u57df\u5e76\u4e14\u6ca1\u6709\u88ab\u8868\u683c\u6216\u4ed8\u8d39\u5899\u6240\u9650\u5236\uff0c\u90a3\u4e48\u5b83\u5c31\u662f\u4e00\u4e2a\u516c\u5171\u8425\u9500\u6570\u636e\u6e90\u3002  <\/p>\n\n\n\n

\u516c\u5171\u6570\u636e\u6e90\u7684\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n\n\n\n

1.\u7f51\u7ad9\u2014\u2014\u53ef\u4ee5\u5728\u7ebf\u641c\u7d22\u548c\u627e\u5230\u516c\u53f8\u548c\u4e1a\u52a1\u6570\u636e\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n

2.\u793e\u4ea4\u5a92\u4f53\u8d44\u6599\u2014\u2014\u516c\u53f8\u548c\u4e2a\u4eba\u5c06\u81ea\u5df1\u7684\u6570\u636e\u63d0\u4f9b\u7ed9\u5176\u4ed6\u4eba\u3002<\/p>\n\n\n\n

3.\u5728\u7ebf\u5185\u5bb9\u2014\u2014\u4efb\u4f55\u53ef\u514d\u8d39\u67e5\u770b\u6216\u9605\u8bfb\u7684\u5df2\u53d1\u5e03\u9879\u76ee\uff0c\u4f8b\u5982\uff1a\u535a\u5ba2\u3001\u65b0\u95fb\u7a3f\u3001\u64ad\u5ba2\u3001\u7f51\u7edc\u7814\u8ba8\u4f1a\u548c\u89c6\u9891\u3002<\/p>\n\n\n\n

\u79c1\u4eba\u6765\u6e90<\/em><\/strong><\/p>\n\n\n\n

\u6765\u81ea\u79c1\u4eba\u6765\u6e90\u7684\u6570\u636e\u6765\u81ea\u4efb\u4f55\u5728\u7ebf\u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u5728\u516c\u4f17\u89c6\u91ce\u4e2d\u53d7\u5230\u4fdd\u62a4\uff0c\u5e76\u4e14\u53ea\u80fd\u901a\u8fc7\u8ba2\u9605\u3001\u586b\u5199\u8868\u683c\u6216\u4ed8\u6b3e\u6765\u8bbf\u95ee\u3002<\/p>\n\n\n\n

\u79c1\u6709\u6570\u636e\u6e90\u7684\u793a\u4f8b\u5305\u62ec\uff1a<\/p>\n\n\n\n

1.\u4ed8\u8d39\u7f51\u7ad9 -\u4efb\u4f55\u9700\u8981\u8bbf\u95ee\u8005\u4ed8\u8d39\u4e0b\u8f7d\u4f01\u4e1a\u6570\u636e\u7684\u5728\u7ebf\u7f51\u7ad9\u3002\u4f8b\u5982\u4f01\u67e5\u67e5\u3001\u5929\u773c\u67e5\u7b49\u3002<\/p>\n\n\n\n

2.\u91d1\u878d\/\u5e02\u573a\u60c5\u62a5\u2014\u2014\u8fd9\u4e9b\u63d0\u4f9b\u5546\u63d0\u4f9b\u6709\u5173\u516c\u53f8\u548c\u90e8\u95e8\u7684\u884c\u4e1a\u7279\u5b9a\u4fe1\u606f\u3002<\/p>\n\n\n\n

3.DaaS\uff08\u6570\u636e\u5373\u670d\u52a1\uff09\u63d0\u4f9b\u5546 -\u7ba1\u7406\u81ea\u5df1\u7684\u6570\u636e\u5e93\u5e76\u63d0\u4f9b\u8ba2\u9605\u670d\u52a1\u7684\u79c1\u4eba\u516c\u53f8\u3002\u5e2e\u5bfb\u5ba2\u6709\u7740\u5c5e\u4e8e\u81ea\u5df1\u7684\u5168\u884c\u4e1a\u6570\u636e\u5e93\uff0c\u4e0d\u4ec5\u542b\u6709\u4f01\u4e1a\u4fe1\u606f\u67e5\u8be2\u529f\u80fd\uff0c\u8fd8\u6709\u4f01\u4e1a\u6570\u636e\u89c4\u6574\u529f\u80fd\u3002<\/p>\n\n\n\n

\u5e2e\u5bfb\u5ba2\u7684\u6570\u636e\u4f7f\u8425\u9500\u66f4\u5bb9\u6613\u3001\u66f4\u6709\u6548\u3002<\/p>\n\n\n\n

\u6709\u54ea\u4e9b\u4e0d\u540c\u7c7b\u578b\u7684\u8425\u9500\u6570\u636e\uff1f<\/mark><\/strong><\/h2>\n\n\n\n

\u4f01\u4e1a\u5e94\u8be5\u6536\u96c6 7 \u79cd\u7c7b\u578b\u7684\u5ba2\u6237\u8425\u9500\u6570\u636e\u3002<\/p>\n\n\n\n

1 – TOC\u7528\u6237\u753b\u50cf\u6570\u636e<\/em><\/strong><\/p>\n\n\n\n

\u8fd9\u662f\u6bcf\u4e2a\u8425\u9500\u4eba\u5458\u90fd\u9700\u8981\u7684\u6700\u57fa\u672c\u4fe1\u606f<\/strong>\u3002\u8fd9\u662f\u4e0e\u4e2a\u4eba\u548c\u5730\u7406\u5c5e\u6027\u76f8\u5173\u7684\u4fe1\u606f\u3002\u5b83\u4e0d\u4f1a\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u6f5c\u5728\u5ba2\u6237\u8d2d\u4e70\u4e60\u60ef\u6216\u5174\u8da3\u7684\u592a\u591a\u4fe1\u606f\uff0c\u4f46\u53ef\u4ee5\u6df1\u5165\u4e86\u89e3\u4ed6\u4eec\u662f\u5426\u9002\u5408\u60a8\u7684 ICP\uff08\u7406\u60f3\u7684\u5ba2\u6237\u8d44\u6599\uff09<\/strong>\u3002

TOB\u7528\u6237\u753b\u50cf\u6570\u636e\uff1a\u59d3\u540d\u3001\u5e74\u9f84\u3001\u7535\u5b50\u90ae\u4ef6\u5730\u5740\u3001\u7535\u8bdd\u53f7\u7801\u3001\u5730\u70b9\u3001\u5de5\u4f5c\u7ecf\u5386\u3001\u6280\u80fd<\/p>\n\n\n\n

\u8fd9\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6570\u636e\u662f\u4ea7\u751f\u9700\u6c42\u7684\u57fa\u7840<\/strong>\u3002\u5b83\u53ef\u7528\u4e8e\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u3001\u7535\u8bdd\u8425\u9500\u6d3b\u52a8<\/strong>\u6765\u5b9a\u4f4d\u6f5c\u5728\u5ba2\u6237\u3002<\/p>\n\n\n\n

2 – TOB\u4f01\u4e1a\u753b\u50cf\u6570\u636e<\/em><\/strong><\/p>\n\n\n\n

\u8fd9\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6570\u636e\u5bf9\u4e8e\u57fa\u4e8e\u5e10\u6237\u7684\u8425\u9500<\/strong>\u7279\u522b\u6709\u7528\uff0c\u56e0\u4e3a\u5b83\u662f\u6709\u5173\u516c\u53f8\u4fe1\u606f\u7684\u96c6\u5408\uff0c\u56e0\u6b64\u9488\u5bf9\u7684\u662f\u4e00\u5bb6\u516c\u53f8\u5185\u90e8\u7684\u4e00\u7ec4\u51b3\u7b56\u8005<\/strong>\u3002<\/p>\n\n\n\n

TOB\u4f01\u4e1a\u753b\u50cf\u6570\u636e\uff1a\u516c\u53f8\u540d\u79f0\u3001\u516c\u53f8\u6240\u5728\u5730\u3001\u884c\u4e1a\u3001\u5728\u804c\u5458\u5de5\u4eba\u6570\u3001\u516c\u53f8\u6536\u5165<\/p>\n\n\n\n

\u8bb8\u591a\u8425\u9500\u4eba\u5458\u4f1a\u5728\u8fd9\u91cc\u505c\u4e0b\u6765\u3002\u4eba\u53e3\u7edf\u8ba1\u548c\u4f01\u4e1a\u6570\u636e\u70b9\u7684\u7ec4\u5408<\/strong>\u5c06\u63d0\u4f9b\u8db3\u591f\u7684\u4fe1\u606f\u6765\u5b9e\u65bd\u76f8\u5bf9\u6709\u9488\u5bf9\u6027\u7684\u589e\u957f\u8425\u9500<\/strong>\u8ba1\u5212\u3002\u4f46\u662f\uff0c\u5982\u679c\u60a8\u6536\u96c6\u66f4\u591a\u6709\u7528\u7684\u8425\u9500\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u8d70\u5f97\u66f4\u8fdc\u3002<\/p>\n\n\n\n

3 – \u6280\u672f\u6570\u636e<\/em><\/strong><\/p>\n\n\n\n

\u6280\u672f\u6570\u636e\u662f\u6307\u6709\u5173\u4e2a\u4eba\u6f5c\u5728\u5ba2\u6237\u6216\u5176\u516c\u53f8\u4f7f\u7528\u7684\u6280\u672f\u7684\u4fe1\u606f<\/strong>\u3002\u8425\u9500\u4eba\u5458\u5e94\u8be5\u6536\u96c6\u8fd9\u4e9b\u4fe1\u606f\u6709\u4e24\u4e2a\u539f\u56e0\uff1a<\/p>\n\n\n\n

1.\u4e86\u89e3\u8fd9\u4e00\u70b9\u53ef\u4ee5\u8ba9\u8425\u9500\u4eba\u5458\u5bf9\u8054\u7cfb\u4eba\u7684\u5de5\u4f5c\u6d41\u7a0b\u3001\u5982\u4f55\u6539\u8fdb\u4ee5\u53ca\u4ed6\u4eec\u6bcf\u5929\u53ef\u80fd\u9762\u4e34\u7684\u75db\u70b9\u6709\u4e00\u4e9b\u4e86\u89e3\u3002<\/strong>\u5982\u679c\u60a8\u8981\u63d0\u4f9b\u5176\u4ed6\u6280\u672f\u6ca1\u6709\u7684\u7279\u5b9a\u89e3\u51b3\u65b9\u6848\uff0c\u8fd9\u5c06\u7279\u522b\u6709\u7528\u3002<\/p>\n\n\n\n

2.\u8fdb\u5316\u6216\u6d88\u5931\u3002\u4e86\u89e3\u5176\u4ed6\u516c\u53f8\u6b63\u5728\u4f7f\u7528\u54ea\u4e9b\u6280\u672f\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5b9a\u4e49\u81ea\u5df1\u7684\u5de5\u4f5c\u6d41\u7a0b\u3002<\/strong>\u7814\u7a76\u8fd9\u4e9b\u6280\u672f\u53ef\u4ee5\u63d0\u4f9b\u4ec0\u4e48\uff0c\u5e76\u51b3\u5b9a\u60a8\u662f\u5426\u5e94\u8be5\u81ea\u5df1\u4f7f\u7528\u5b83\u4eec\u3002<\/p>\n\n\n\n

\u8fd9\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6570\u636e\u53d7\u5230\u4ea7\u54c1\u8425\u9500\u4eba\u5458\u7684\u91cd\u89c6\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5c06\u529f\u80fd\u548c\u4f18\u52bf\u4e0e\u7ade\u4e89\u5bf9\u624b\u8fdb\u884c\u5bf9\u6bd4\u3002<\/p>\n\n\n\n

4 – \u8ba1\u65f6\u6570\u636e<\/em><\/strong><\/p>\n\n\n\n

\u8fd9\u662f\u6307\u5f71\u54cd\u4e2a\u4eba\u3001\u516c\u53f8\u548c\u884c\u4e1a\u7684\u73b0\u5b9e\u4e16\u754c\u4e8b\u4ef6\u3002\u4e5f\u79f0\u4e3a\u57fa\u4e8e\u4e8b\u4ef6\u7684\u89e6\u53d1\u5668<\/strong>\u6216\u9500\u552e\u89e6\u53d1\u5668<\/strong>\uff0c\u5b83\u4eec\u901a\u5e38\u4f1a\u7a81\u51fa\u6f5c\u5728\u5ba2\u6237\u6216\u516c\u53f8\u4f55\u65f6\u53ef\u80fd\u51c6\u5907\u8d2d\u4e70\u3002<\/p>\n\n\n\n

\u8ba1\u65f6\u8425\u9500\u6570\u636e\u7684\u793a\u4f8b\u5305\u62ec\uff1a\u5f53\u516c\u53f8\u642c\u8fc1\u5230\u65b0\u5730\u70b9\u65f6\u3001\u5f53\u6f5c\u5728\u5ba2\u6237\u5f00\u59cb\u5728\u4e00\u5bb6\u65b0\u516c\u53f8\u5de5\u4f5c\u65f6\u3001\u5f53\u4e00\u5bb6\u516c\u53f8\u88ab\u6536\u8d2d\u6216\u83b7\u5f97\u65b0\u8d44\u91d1\u65f6\u3001\u5f53\u516c\u53f8\u6ce8\u518c\u6216\u4e0e\u7ade\u4e89\u5bf9\u624b\u5408\u4f5c\u65f6\u3001\u5f53\u4e00\u5bb6\u516c\u53f8\u5ba3\u5e03\u62db\u8058\u6d3b\u52a8\u65f6\u3002<\/p>\n\n\n\n

\u6ce8\uff1a\u5982\u679c\u6ca1\u6709\u5b9a\u671f\u66f4\u65b0\uff0c\u8ba1\u65f6\u6570\u636e\u96c6\u53ef\u80fd\u4f1a\u5f88\u5feb\u505c\u6ede\u4e0d\u524d\u3002<\/p>\n\n\n\n

5 – \u610f\u56fe\u6570\u636e<\/em><\/strong><\/p>\n\n\n\n

\u6700\u65b0\u7c7b\u578b\u7684\u8425\u9500\u6570\u636e\uff0c\u80af\u5b9a\u4f1a\u5f7b\u5e95\u6539\u53d8\u884c\u4e1a\u3002<\/p>\n\n\n\n

\u610f\u56fe\u6570\u636e\u662f\u6307\u5bf9\u7f51\u7edc\u7528\u6237\u884c\u4e3a\u7684\u6d4b\u91cf\uff08\u4ed6\u4eec\u53bb\u54ea\u91cc\u4ee5\u53ca\u4ed6\u4eec\u5728\u7f51\u4e0a\u4e0e\u4ec0\u4e48\u4e92\u52a8\uff09<\/strong>\uff0c\u76ee\u7684\u662f\u9884\u6d4b\u4ed6\u4eec\u63a5\u4e0b\u6765\u4f1a\u505a\u4ec0\u4e48\u3002<\/p>\n\n\n\n

\u6709\u4e24\u79cd\u7c7b\u578b\u7684\u610f\u56fe\u6570\u636e\uff1a<\/p>\n\n\n\n

1.\u7b2c\u4e00\u65b9\u610f\u56fe\u6570\u636e<\/strong>– \u4f01\u4e1a\u4ece\u4ed6\u4eec\u81ea\u5df1\u7684\u5e73\u53f0\u548c\/\u6216\u7f51\u7ad9\u6536\u96c6\u7684\u6709\u5173\u5176\u7528\u6237\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

2.\u7b2c\u4e09\u65b9\u610f\u56fe\u6570\u636e<\/strong>– \u4ece\u591a\u4e2a\u7f51\u7ad9\u3001\u641c\u7d22\u5f15\u64ce\u6216\u5e73\u53f0\u6536\u96c6\u7684\u4fe1\u606f\u3002\u5b83\u901a\u5e38\u7531\u610f\u56fe\u6570\u636e\u63d0\u4f9b\u8005\u4ed8\u8d39\u63d0\u4f9b\u3002<\/p>\n\n\n\n

\u610f\u56fe\u6570\u636e\u53ef\u80fd\u662f\u8425\u9500\u4eba\u5458\u6700\u6709\u4ef7\u503c\u7684\u6570\u636e\u7c7b\u578b\u3002\u5b83\u8868\u660e\u6f5c\u5728\u5ba2\u6237\u6216\u516c\u53f8\u4f55\u65f6\u6700\u6709\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u610f\u613f\u3002<\/p>\n\n\n\n


6 – \u5b9a\u91cf\u6570\u636e<\/strong><\/p>\n\n\n\n

\u5b9a\u91cf\u6570\u636e\u662f\u201c\u591a\u5c11\u201d<\/strong>\u2014\u2014\u65e0\u5916\u4e4e\u662f\u8425\u9500\u4eba\u5458\u96be\u4ee5\u89e3\u91ca\u7684\u51b7\u9177\u7edf\u8ba1\u6570\u636e\u3002\u8fd9\u79cd\u8425\u9500\u6570\u636e\u7c7b\u578b\u662f\u5728\u8425\u9500\u8fc7\u7a0b\u4e2d\u901a\u8fc7\u4f7f\u7528\u5206\u6790\u5de5\u5177\u6536\u96c6\u7684\u3002 <\/p>\n\n\n\n

\u5b9a\u91cf\u6570\u636e\u70b9\uff1a\u7f51\u7ad9\u70b9\u51fb\u91cf\u3001\u8868\u683c\u5b8c\u6210\u3001\u6d3b\u52a8\u51fa\u573a\u3001\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u3001\u5f53\u524d\u5ba2\u6237\u4fe1\u606f<\/p>\n\n\n\n

\u60a8\u53ef\u4ee5\u6536\u96c6\u7684\u91cf\u5316\u8425\u9500\u6570\u636e\u91cf\u975e\u5e38\u5e9e\u5927\uff0c\u56e0\u6b64\u6211\u4eec\u4ec5\u5217\u51fa\u4e86\u4e00\u4e9b\u91cd\u8981\u7684\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\u6309\u9700\u6536\u96c6\u3002<\/p>\n\n\n\n

7 – \u5b9a\u6027\u6570\u636e<\/em><\/strong><\/p>\n\n\n\n

\u5b9a\u6027\u6570\u636e\u662f\u201c\u5982\u4f55\u201d<\/strong>\u3002\u5b83\u5173\u6ce8\u7684\u662f\u8d28\u91cf\u800c\u4e0d\u662f\u6570\u91cf\u3002<\/p>\n\n\n\n

\u8fd9\u901a\u5e38\u53ef\u4ee5\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u7684\u7c7b\u578b<\/strong>\u3002<\/p>\n\n\n\n

\u5f88\u96be\u5927\u89c4\u6a21\u6536\u96c6\uff0c\u4f46\u5f53\u60a8\u4e0e\u8054\u7cfb\u4eba\u4ea4\u8c08\u65f6\u603b\u662f\u503c\u5f97\u8bb0\u5f55\u3002<\/p>\n\n\n\n

\u5b9a\u6027\u6570\u636e\uff1a\u793e\u4ea4\u5a92\u4f53\u6d3b\u52a8\u3001\u4ee5\u524d\u8c08\u8bdd\u7684\u7b14\u8bb0\u3001\u95ee\u5377\u5b8c\u6210\u3001\u4ea7\u54c1\u53cd\u9988\u3002<\/p>\n\n\n\n

\u60f3\u8981\u8fd9\u4e9b\u6570\u636e\u7c7b\u578b\u4ee5\u5907\u540e\u7528\uff1f\u5f53\u60a8\u9700\u8981\u5feb\u901f\u63d0\u9192\u65f6\uff0c\u6211\u4eec\u521b\u5efa\u4e86\u4e00\u4e2a\u53ef\u4e0b\u8f7d\u7684\u4fe1\u606f\u56fe\u3002\u53ea\u9700\u53f3\u952e\u5355\u51fb\u5e76\u4fdd\u5b58\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4f7f\u7528\u6570\u636e\u5236\u5b9a\u6210\u529f\u7684\u8425\u9500\u7b56\u7565<\/mark><\/strong> <\/h2>\n\n\n\n

\u5982\u4e0a\u6240\u8ff0\uff1aB2B \u8425\u9500\u6570\u636e\u53ef\u5e2e\u52a9\u60a8\u5728\u66f4\u6df1\u5c42\u6b21\u4e0a\u4e0e\u5ba2\u6237\u5efa\u7acb\u8054\u7cfb\uff0c\u4f46\u5728\u5236\u5b9a\u6210\u529f\u7684\u8425\u9500\u7b56\u7565\u65f6\u5c24\u5176\u5982\u6b64\u3002

\u9ad8\u8d28\u91cf\u7684\u6570\u5b57\u8425\u9500\u6570\u636e\u6709\u52a9\u4e8e\u4e3a\u60a8\u7684\u51b3\u7b56\u63d0\u4f9b\u4fe1\u606f\uff0c\u5e76\u8ba9\u60a8\u8ddf\u8e2a\u7b56\u7565\u7684\u6bcf\u4e2a\u9636\u6bb5\u7684\u6709\u6548\u6027\u3002

\u4f46\u662f\uff0c\u610f\u56fe\u6570\u636e<\/strong>\u53ef\u4ee5\u8bf4\u662f\u521b\u5efa\u8425\u9500\u7b56\u7565\u65f6\u4f7f\u7528\u7684\u6700\u91cd\u8981\u7684\u6570\u636e\u7c7b\u578b<\/strong>\u3002\u901a\u8fc7\u4e86\u89e3\u5ba2\u6237\u7684\u610f\u56fe\uff0c\u60a8\u5c06\u77e5\u9053\u4ed6\u4eec\u60f3\u8981\u4ec0\u4e48\u4ee5\u53ca\u5982\u4f55\u5728\u4ed6\u4eec\u610f\u8bc6\u5230\u81ea\u5df1\u9700\u8981\u4e4b\u524d\u5c06\u5176\u63a8\u9500\u7ed9\u4ed6\u4eec\uff01

\u5b83\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5220\u9664\u4e0d\u9002\u5408\u8be5\u5ba2\u6237\u7684\u5185\u5bb9\u6216\u7b56\u7565\u90e8\u5206\u3002\u8fd9\u5c06\u4f7f\u4ed6\u4eec\u5728\u8d35\u516c\u53f8\u7684\u4f53\u9a8c\u66f4\u52a0\u4e2a\u6027\u5316\u548c\u76f8\u4e92\u8054\u7cfb\u3002<\/p>\n\n\n\n

1 – \u8ba1\u7b97\u603b\u76ee\u6807\u5e02\u573a<\/em><\/strong><\/p>\n\n\n\n

\u4e0d\u4e86\u89e3\u5e02\u573a\uff0c\u8425\u9500\u624d\u80fd\u5f00\u59cb\uff01 <\/p>\n\n\n\n

\u6709\u591a\u5c11\u4eba\u53ef\u4ee5\u4f7f\u7528\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f\u4ed6\u4eec\u7684\u57fa\u5730\u5728\u54ea\u91cc\uff1f\u60a8\u5e0c\u671b\u4ed6\u4eec\u5e26\u6765\u591a\u5c11\u6536\u5165\uff1f<\/p>\n\n\n\n

\u8fd9\u4e9b\u90fd\u662f\u8981\u95ee\u7684\u91cd\u8981\u95ee\u9898\u3002<\/p>\n\n\n\n

\u8fd9\u4e9b\u7b54\u6848\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u8425\u9500\u6570\u636e\u627e\u5230\u3002<\/p>\n\n\n\n

2 – \u8bc6\u522b\u7406\u60f3\u5ba2\u6237<\/em><\/strong><\/p>\n\n\n\n

\u524d\u56db\u79cd\u7c7b\u578b\u7684\u8425\u9500\u6570\u636e\u5bf9\u4e8e\u5f00\u53d1\u7406\u60f3\u5ba2\u6237\u6863\u6848(ICP) <\/strong>\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u662f\u60a8\u5b8c\u7f8e\u5ba2\u6237\u7684\u4ee3\u8868\uff0c\u4ed6\u4eec\u5c06\u4ece\u4f7f\u7528\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u4e2d\u83b7\u5f97\u6700\u5927\u5229\u76ca\u3002<\/p>\n\n\n\n

\u8981\u83b7\u53d6\u6b64\u8425\u9500\u6570\u636e\uff0c\u8bf7\u4f7f\u7528\u95ee\u5377\u6216\u5728\u7ebf\u53cd\u9988\u8868\u4ece\u73b0\u6709\u5ba2\u6237\u90a3\u91cc\u6536\u96c6\u6570\u636e\uff1b\u7136\u540e\uff0c\u67e5\u770b\u6570\u636e\u3002\u641c\u7d22\u5c06\u60a8\u7684\u5ba2\u6237\u8054\u7cfb\u5728\u4e00\u8d77\u7684\u4efb\u4f55\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u60a8\u83b7\u5f97\u7684\u89c1\u89e3\u53ef\u4ee5\u6c47\u603b\u5230 ICP \u6a21\u677f\u4e2d\uff0c\u60a8\u53ef\u4ee5\u5728\u5411\u65b0\u5ba2\u6237\u8425\u9500\u65f6\u53c2\u8003\u8be5\u6a21\u677f\u3002<\/p>\n\n\n\n

3 – \u4ea7\u751f\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237<\/strong><\/strong><\/p>\n\n\n\n

B2B \u548cSaaS\u4e2d\u7684\u4efb\u4f55\u8425\u9500\u56e2\u961f\u7684\u76ee\u6807\u90fd\u662f\u8ba9\u9500\u552e\u53d8\u5f97\u66f4\u5bb9\u6613\u3002\u8fd9\u662f\u901a\u8fc7\u5173\u6ce8\u8d28\u91cf\u800c\u4e0d\u662f\u6570\u91cf\u7684\u6700\u4f73\u6f5c\u5728\u5ba2\u6237\u751f\u6210\u7b56\u7565\u6765\u5b8c\u6210\u7684\u3002<\/strong><\/p>\n\n\n\n

TAM \u548c ICP \u8ba1\u7b97\u662f\u6b64\u8fc7\u7a0b\u4e2d\u91cd\u8981\u7684\u7b2c\u4e00\u6b65\uff0c\u4f46\u8fd8\u6709\u5176\u4ed6\u8003\u8651\u56e0\u7d20\u3002\u5728\u4f7f\u7528\u6570\u636e\u8fdb\u884c\u8425\u9500\u65f6\uff0c\u7b26\u5408\u53d7\u4f17\u9700\u6c42\u7684\u5185\u5bb9\u548c\u53ca\u65f6\u5230\u8fbe\u4ed6\u4eec\u7684\u6d3b\u52a8\u5bf9\u4e8e\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n

4 – \u534f\u8c03\u8425\u9500\u548c\u9500\u552e<\/em><\/strong><\/p>\n\n\n\n

B2B \u9500\u552e\u548c\u8425\u9500\u56e2\u961f\u5404\u81ea\u4e3a\u653f\u3001\u4ece\u4e0d\u6c9f\u901a\u7684\u65e5\u5b50\u5df2\u7ecf\u4e00\u53bb\u4e0d\u590d\u8fd4\u4e86\u3002\u4e00\u4e2a\u4f01\u4e1a\u8981\u60f3\u6210\u529f\uff0c\u5c31\u5fc5\u987b\u8ba9\u4e24\u4e2a\u56e2\u961f\u4e00\u8d77\u5de5\u4f5c\uff0c\u8ffd\u6c42\u76f8\u540c\u7684\u524d\u666f\u5e76\u671d\u7740\u76f8\u540c\u7684\u76ee\u6807\u52aa\u529b\u3002<\/p>\n\n\n\n

\u6570\u636e\u662f\u60a8\u53ef\u4ee5\u5c06\u9500\u552e\u548c\u8425\u9500\u90e8\u95e8\u8054\u5408\u8d77\u6765\u7684\u4fdd\u62a4\u4f1e\u3002\u4e3a\u4e24\u4e2a\u56e2\u961f\u63d0\u4f9b\u6708\u5ea6\u548c\u5e74\u5ea6\u6536\u5165\u76ee\u6807\uff0c\u4fc3\u8fdb\u52d8\u63a2<\/strong>\uff0c\u5e76\u6301\u7eed\u8ddf\u8e2a\u4ed6\u4eec\u7684\u8fdb\u5ea6\u3002\u4e0b\u4e00\u6b65\u662f\u5c06\u4e24\u4e2a\u56e2\u961f\u5408\u5e76\u5230\u4e00\u4e2a\u65d7\u5e1c\u4e0b\u2014\u2014\u6536\u5165\u8fd0\u8425<\/strong>\u56e2\u961f\u3002<\/p>\n\n\n\n

5 – \u5e26\u6765\u65b0\u7684\u6536\u5165<\/em><\/strong><\/p>\n\n\n\n

\u4ee5\u6570\u636e\u4e3a\u4e2d\u5fc3\u7684\u8425\u9500\u56e2\u961f\u53ef\u4ee5\u901a\u8fc7\u5438\u5f15\u9ad8\u8d28\u91cf\u7684\u6f5c\u5728\u5ba2\u6237\u3001\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4ed6\u4eec\u6b63\u5728\u5bfb\u627e\u7684\u7b54\u6848\u5e76\u5e2e\u52a9\u4ed6\u4eec\u8f6c\u5316\u4e3a\u5ba2\u6237\uff0c\u4ece\u800c\u6210\u4e3a\u4e00\u4e2a\u521b\u6536\u5f15\u64ce<\/strong>\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e\u8425\u9500\u9886\u5bfc\u8005\u6765\u8bf4\uff0c\u6570\u636e\u8425\u9500\u63d0\u4f9b\u4e86\u51e0\u4e2a\u5173\u952e\u597d\u5904\u3002\u5b83\u4e0e\u4f01\u4e1a\u4e3b\u548c\u6700\u9ad8\u7ba1\u7406\u5c42\u5efa\u7acb\u4fe1\u4efb\uff0c\u5e76\u4e3a\u66f4\u9ad8\u7684\u8425\u9500\u804c\u80fd\u6295\u8d44\u5960\u5b9a\u4e86\u575a\u5b9e\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n

\u7efc\u4e0a\u6240\u8ff0\uff0c\u5728\u4f7f\u7528\u6570\u636e\u6765\u589e\u5f3a\u60a8\u7684\u8425\u9500\u7b56\u7565\u65f6\uff0c\u8fd8\u9700\u8981\u8003\u8651\u4e00\u4e2a\u66f4\u5173\u952e\u7684\u56e0\u7d20\uff1a \u6570\u636e\u5fc5\u987b\u5408\u89c4\u3002 <\/p>\n\n\n\n

\u7b26\u5408\u9ad8\u8d28\u91cf\u8425\u9500\u6570\u636e<\/strong>\u63d0\u4f9b\u5546\u7684\u4e00\u4e2a\u4f8b\u5b50\u662f\u516d\u6761\u9c7c<\/strong>\u3002\u76f8\u5173\u3001\u5408\u89c4\u548c\u667a\u80fd\u7684 B2B \u6570\u636e\u4f7f\u8425\u9500\u56e2\u961f\u80fd\u591f\u8bc6\u522b\u65b0\u7684\u53d7\u4f17\u5e76\u6784\u5efa\u66f4\u667a\u80fd\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n

\u6709\u4e86\u8fd9\u6837\u7684\u4f18\u8d28\u8425\u9500\u6570\u636e\uff0c\u60a8\u53ef\u4ee5\uff1a<\/p>\n\n\n\n

1.\u901a\u8fc7\u5728\u6574\u4e2a\u6e20\u9053\u4e2d\u8bc6\u522b\u66f4\u591a\u7406\u60f3\u5ba2\u6237\u6765\u589e\u52a0\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u8986\u76d6\u9762\u3002<\/p>\n\n\n\n

2.\u5236\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u5e7f\u544a\u6d3b\u52a8\uff0c\u63d0\u9ad8\u6574\u4e2a\u5e7f\u544a\u5e73\u53f0\u7684\u53d7\u4f17\u5339\u914d\u7387\u3002<\/p>\n\n\n\n

3.\u901a\u8fc7\u4f7f\u7528\u9500\u552e\u89e6\u53d1\u5668\u5728\u4ed6\u4eec\u6700\u9700\u8981\u60a8\u7684\u65f6\u5019\u7784\u51c6\u6f5c\u5728\u5ba2\u6237\uff0c\u6d88\u9664\u6d3b\u52a8\u8ba1\u5212\u4e2d\u7684\u731c\u6d4b\u3002<\/p>\n\n\n\n

4.\u63a5\u89e6\u66f4\u591a\u6f5c\u5728\u5ba2\u6237\u5e76\u4e0e\u4e4b\u4e92\u52a8\uff0c\u8ba9\u6b63\u786e\u7684\u4eba\u5728\u6b63\u786e\u7684\u65f6\u95f4\u770b\u5230\u60a8\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u516d\u6761\u9c7c\u2014\u2014\u4ee5\u7528\u6237\u4f53\u9a8c\u4e3a\u4e2d\u5fc3<\/mark><\/strong><\/h2>\n\n\n\n

\u4f7f\u7528\u6211\u4eec\u7684\u8425\u9500\u6570\u636e\u6765\u8bc6\u522b\u65b0\u7684\u53d7\u4f17\uff0c\u4e3a\u60a8\u7684\u6d3b\u52a8\u63d0\u4f9b\u52a8\u529b\uff0c\u5e76\u8ba9\u91cd\u8981\u7684\u51b3\u7b56\u8005\u770b\u5230\u66f4\u591a\u60a8\u7684\u4ea7\u54c1\u4fe1\u606f\u3002<\/p>\n\n\n\n

\u66f4\u68d2\u7684\u662f\uff0c\u6211\u4eec\u7684\u5e2e\u5bfb\u5ba2\u7cfb\u7edf\u80fd\u591f\u63d0\u4f9b\u7684\u662f\u5e02\u9762\u4e0a\u8f83\u4e3a\u51c6\u786e\u3001\u5408\u89c4\u3001\u7ecf\u8fc7\u9a8c\u8bc1\u7684\u4f01\u4e1a\u6570\u636e\u3002<\/p>\n\n\n\n

\u60f3\u4e86\u89e3\u66f4\u591a\uff1f<\/p>\n\n\n\n

\u5feb\u6765\u8054\u7cfb\u6211\u4eec\u5427\uff01<\/p>\n\n\n\n

Tel&Vx\uff1a18318526210<\/p>\n","protected":false},"excerpt":{"rendered":"

\u516d\u6761\u9c7c\u6570\u636eDMP\u5e73\u53f0 \u4ec0\u4e48\u662f\u8425\u9500\u6570\u636e\uff1f \u8425\u9500\u6570\u636e\u662f<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-976","post","type-post","status-publish","format-standard","hentry","category-5"],"_links":{"self":[{"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/posts\/976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/comments?post=976"}],"version-history":[{"count":4,"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/posts\/976\/revisions"}],"predecessor-version":[{"id":982,"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/posts\/976\/revisions\/982"}],"wp:attachment":[{"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/media?parent=976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/categories?post=976"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.liutiaofish.com\/index.php\/wp-json\/wp\/v2\/tags?post=976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}